Marketing analysis and planning system (MAPS)

MAPS supports the business planning of the monthly porduct catalogue with product placing based on analysis of sales data from previous periods

Team: 9 people: PL SQL developer, fullstack developers

Description

MAPS supports the business planning of the monthly porduct catalogue with product placing based on analysis of sales data from previous periods. Altough it started as a development of an earlier, existing catalog planning system, we actually wrote the legacy codes from scratch. Quasi green field development.

Goal

Edit-offer function: after many years of attempt by other companies' developers, BlackBelt disposed the knowledge to design a visual editor drag&drop surface. (Kendo and UX knowledge)

Machine Learning: creating a learning algorithm, which plans estimated sales volume based on previous years data (regression analysis of product placing, ad size, colors and other parameters)

Marketing analysis and planning system (MAPS)

 

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